D2C fashion brand · 3,900 customers · built from customers_enriched.csv
3,900
Customers
57%
Full-Price Share
24%
Margin-Safe Loyal
7.2%
Ideal Loyalists
43%
Promo-Reliant
$0
Spend Lift from Discounts
Read: the loyal tip of the pyramid is thin (~7%); discounts don't move
customers up-and-right in Panel 2; Arizona/Kansas/Alaska/Tennessee/Michigan glow in Panel 3
(organic demand); Clothing & Accessories are entry points in Panel 4. Hover any chart for detail.